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Define Phase

Business Design

Before anything is built, the system's purpose must be defined. We establish system intent and high-level architecture before execution begins.

Role

Defines the intent, boundaries, and structural logic of the business system.

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What problem does the system exist to solve?
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What outcomes matter most?
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How should the system be structured?
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Where are the boundaries and constraints?

How We Work

System Framing

We define the problem space and clarify what the system is—and isn't—designed to do.

Intent Definition

Articulating the purpose and strategic intent that will guide every design decision.

Boundary Mapping

Identifying where the system starts and stops, and how it interfaces with the outside world.

Failure Mode Analysis

Understanding how the system can break before building it.

Ready to define your system's intent?

Let's start with the foundations—before building anything.

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