Adoption is the last mile. We close it. Systems only work when people actually use them—we design for behavior change, not just deployment.
Activate the system and embed it into daily behavior.
Understanding who is affected, who resists, and who champions.
Designing rollout approaches that maximize uptake and minimize friction.
Creating the conditions, training, and motivation for behavior change.
Building feedback mechanisms that sustain new behaviors over time.
Let's make sure people actually use what you build.
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